There’s a lot of money to be made in “free” music…
We know all about the Long Tail, but what about the Short Nose? The front end, whether it belongs to a car or a consumer, is the place where the first impact generally takes place, where the nature of the experience is determined. Western content companies have had mixed results with their encounters with the digital front end. Their obsession with monitoring and monetizing every pixel and audio sample has led to a misplacement of priorities that has hobbled the evolution of their business models into fully digital economics. Read the full story







