Since Audio CD duplication is a fairly common procedure (many of us do it regularly on our home PCs), it is easy to believe that Audio CD replication and duplication mean the same thing. In reality however, the two are as different as milk and buttermilk! Read more →

Videomaker Magazine chose iDEA MEDIA to manufacture their newest Tips & Tricks DVD line featuring Outdoor Videography, Field Audio, Lighting and Special Effects. Each DVD is loaded with tips, tricks, demonstrations and step-by-step examples to help you master these various elements of video production. Read more →

ZD YouTube FLV Player

Flash memory storage is accelerating

In both the consumer and professional fields the demand for storage space continues to skyrocket, with the three key competing formats – removable optical, flash memory, and hard disk – battling it out on an ever-expanding landscape that continues to demand larger and larger storage capacities.

In the consumer arena, traditional optical media solutions such as CD and standard definition DVD are Read more →

SanDisk introduces music on a flash card for portable players Read more →

A description with an asterisk (*) may incur additional charges. Contact your Sales Representative
or CSR for additional information.
Read more →

Thoughts from the Austin Game Developers Conference

With the phenomenal growth of the video gaming market over the last few years, many of us have turned our attention to this area of the business looking for new opportunities. To that end, and in the interests of educating myself a little more about the gaming industry, I recently attended the Austin Game Developers Conference, the smaller of two events held every year that bring together game developers, publishers and of course the vendors who supply the tools of the trade – because somebody has to pick up the tab for all those wonderful Tex-Mex meals. Read more →

Can home entertainment save the holiday season?

These are challenging times, not just for the home entertainment industry, but for everyone. With the mortgage meltdown, skyrocketing unemployment, and the Dow and unpredictable roller-coaster, it’s beginning to look more and more as though we are headed for a recession – if we’re not already in one. Read more →

As with DVD, enabling independent producers can help drive the growth of the BD market.

Technology providers for the entertainment industry often refer to market “tiers” – Tier 1 is typically Hollywood; Tier 2 is outside Hollywood. Tier 1 is smaller, but more influential. To be successful, you need to garner at least one Tier 1 customer, because then you can attract Tier 2 customers. If you’re lucky, then you make it to the broader market of Tier 3: the pro-sumers, amateurs and wannabees. Or so the theory goes. Read more →

There’s a lot of money to be made in “free” music…

We know all about the Long Tail, but what about the Short Nose? The front end, whether it belongs to a car or a consumer, is the place where the first impact generally takes place, where the nature of the experience is determined. Western content companies have had mixed results with their encounters with the digital front end. Their obsession with monitoring and monetizing every pixel and audio sample has led to a misplacement of priorities that has hobbled the evolution of their business models into fully digital economics. Read more →