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Call it nationalism, pride, healthy competitive spirit…or…pig-headed stubbornness, but most of the nations where television started decided to have their own, completely different, completely non-interoperable standards for broadcast video signals. The ripple effects of that decision has been trickling down and causing headaches for video content producers for almost a century now.

I should probably clarify that it wasn’t entirely based on any of those things mentioned above. In fact most of it had to do with the way electricity is generated and sent to homes in each of those places, and THAT decision can probably be chalked up to pig-headed stubbornness. In North America, for example, the electricity in your outlets is a form of AC current that is delivered at 110 volts and 60 Hertz, or cycles per second. In many places in Europe, including the United Kingdom, the domestic juice is of the 220 volt, 50 Hertz flavor.

It’s entirely reasonable to say, “So what? I get a little doohickey that plugs into the outlet and then I can plug my phone into the doohickey and everything works, right?” Well, yes…but technology has evolved pretty tremendously in the last, oh, eighty years or so. Today, you can even get televisions and computers as well as other electronics that have a switch on the back that lets you plug them into 110 or 220 volt outlets. The complex electronics in the guts of your device clean, rectify, step down the power and provide exactly the type of electricity that particular device needs.

But back in the 40s and 50s, televisions were already pretty cutting edge things, even with their huge, heavy cathode-ray and vacuum tubes. The idea of transistors was just starting to form in the scientific community, and if you’ve ever opened up a television made before 1980, you might notice it looks like something from the movie “Wild Wild West.” So instead of complex electronics, televisions relied on the electricity coming out of your wall to do important things to the broadcast signal, like synchronize it with the electron beam that scans across the glass on your set and makes the picture. If you live here in the U.S. the signal scans odd lines once, and then even lines once using the 60 cycles per second frequency of the electricity in the wall. It takes both odd, and even lines to make a picture, or one frame of video, so you end up with 30 frames of video per second, as dictated by our 60Hz electricity signal in our homes. Conversely, in Wales, they rely on their 50Hz electrical signal, and they also need to scan the whole screen twice to make a frame, so they get 25 frames per second, instead of 30. But, if you’re English, don’t worry, 10 Downing wouldn’t let you settle for an inferior signal, you get MORE resolution than us Yanks, enjoying 625 horizontal lines of resolution to our meager 525 lines.

And if you live in, say, Marseille, you thrill to the technological standard known as SECAM. (North America and The United kingdom use NTSC and PAL respectively.) SECAM, which has the same numbers as PAL encodes its color and brightness information differently than NTSC and PAL, and it comes in three different variants depending on which country you are in.

Obviously, this is a headache. But there is good news. We’ve touched on this before so let’s recap a bit. The first positive in this discussion is that computers don’t really care what standard you’re using, they have the processing power to play video at nearly any frame rate or resolution. Yes, they can be prevented from playing certain content by using various digital rights management schemes, but that is an option for content producers, not a requirement.

The next piece of good news is that people in most parts of the world, really love North American movies and television. As a result it has been commercially advisable for device manufacturers of both DVD players and Televisions to include the ability to play NTSC Video in most parts of the world, regardless of what their national television standard is, or how their electrical outlets work. (Unfortunately the reverse is not nearly as true, making playing European content here much more difficult.)

The final piece of good news is that we have crossed over to the hi-definition revolution, and hi-definition does away with all of those silly national boundaries. Occasionally we still have a few issues between 25fps hi-def content not being converted to what is considered “Film Standard”, but in general Hi-def content is equally playable on Blu-Ray, streaming services, and more both here and abroad. I must admit, there are multiple flavors of “High definition” video and that becomes confusing in itself, but, at least it doesn’t depend on archaic standards from the era of vacuum tubes.

I suppose I would be remiss if I didn’t leave a short summary of what that means for someone who just wants to distribute their content to the widest audience possible: If you’re making a DVD in North America and want it to be viewable in as many foreign countries as possible, you may not even need to convert your video to multiple standards. If time and budget permit, doing so will ensure both compatibility and the best possible video quality, no matter who is watching.

Making a Blu-Ray? Unless your content is 25FPS, you’re in the clear. Region codes for preventing / allowing playback in various countries is yours to use as you see fit. If you ARE using 25FPS content, converting to a Hi-Def 24P file is easier than many other types of conversions.

Distributing digital content for computers? Go nuts! They are up to the challenge, provided your end user has the correct playback software, and most of the time that software is free and readily accessible. These days, televisions and home entertainment equipment is so sophisticated even content meant for computers can be played back on a television equipped with a USB slot, or a gaming system or a digital media hub like Roku™ or Chromecast™.

In 2014 we still live in an amazing era where, in a few cases, we are still hobbled by technological standards adopted a century ago. The situation is improving and there are multiple technologies and strategies to get your product out to as many people, in as many places as possible. iDea Replication is here to help you take advantage of these options and find the one that is right for you and your project.

Before we talk about archives and storage for your media projects, we should establish a common frame of reference for the process of replicating DVDs and Blu-Ray. DVD and Blu-ray projects require an authoring environment. Much like designing and programming video games requires an engine or designing a print project requires layout software, organizing video, audio and still image assets, programming navigation and interactivity requires a piece of software called an authoring tool. This tool takes all of your elements and interactivity and mixes them together into a master file that can be read by our replication machines which then create a “glass master.” Final replicated copies are made from this glass master.

The process is actually much more complicated, but there are two things that we should take away from this description for the purposes of our discussion. The first idea is that the authoring tool I mentioned earlier can be one of dozens of commercial products ranging from $100 to $10,000 in cost. Likewise, they can range in quality and capability from a tool for novice consumers to make simple home movies to the authoring tools used by major motion picture distributors to create masters for their world-wide blockbuster releases. None of these software packages work together. A DVD or Blu-Ray project designed in one software tool will have to be completely re-authored from scratch if the authoring house or production company uses different software. Projects made in some very popular mid-level products such as DVD Studio Pro or Adobe Encore, cannot be simply transferred to each other, or any other software for that matter.

This is important to consider because for various reasons, a content producer may need to use different companies to author different projects, and they are not interchangeable. Or a project may need to be re-visited later because the video or other content has updated.If the same authoring house is used and they possess the original project files and the same software, the updates can be made for minimal time and cost. If any of those things has changed, the project may need to be recreated from scratch. Similarly, if a short run version of the project was create by internal staff at the content producer’s offices, they cannot expect to simply hand a replication house the same project files and have a replication master made. The chances of the replication company using the same authoring software is slim, and as there are literally hundreds of options, no company can have all systems available. (Many of those systems don’t even create replication ready masters, and the project may have to be re-authored anyway.)

The second major point to remember, is that each step of the process alters the information from its original video, audio or image file format into an increasingly integrated format that is only designed for one thing, replication. For DVDs we send a format called DDP to the plant to be replicated, and for Blu-Ray it’s a format called CMF (Disc Descriptor Protocol and Cutting Master Format, respectively.) In both cases, the sets of files contain disc image, copy-protection schemes and other information designed for the industrial machines at the plant to read. We cannot alter these files or even open them to read, they are only useful at the plant. We also cannot add or take away things like copy protection, Macrovision ™ or other features.

So, if it’s not clear by now, very few steps in this process are adequate for archival media. Your finished product is not an adequate master to make more copies in the future; it may have copy protection or other data issues that make it unsuitable to be a master for another production run. (A glass master IS adequate; however it cannot be added to or changed.)

The files sent to the plant (DDP or CMF files), can be sent again for another run, but they cannot be updated or altered. With a very few exceptions they cannot be opened or extracted to gain access to assets like a piece of video, or a menu file.

The only adequate archive for a large DVD or Blu-Ray project is an archive of the entire project itself. This includes all original video, audio and image files, as well as the project files (descriptively labeled). These files can be stored on a well maintained archival Hard Drive, or, for longer storage and higher value assets, a tape device such as a DLT.  Records of what software was used to author the project is also essential, unless the archives are held by your authoring house.

The point of this entire entry can be summed up this way, DVDs and Blu-Ray are great distribution media, but they are NOT appropriate archival or backup media. For a project you plan to revisit in the future, maintain a proper backup of every step in the process. If you don’t, expect to have to repeat it later.

By Andrew Shapiro

One of the things both our industrial clients and our entertainment clients have in common is an increase in the amount of content they need to send abroad. Establishing a foothold for your business in an international market or making sure your latest nature special gains as much revenue as possible form the European market are both excellent reasons to consider producing replication runs for overseas consumers. The only down side, in fact, is the confusing array of standards and compatibility issues that can arise when leaving the USA. Lets take a look at the major considerations in some depth: Read more →

By Andrew Shapiro

In the past few weeks we’ve discussed DVD Video, Blue-Ray and CD or DVD-ROM. I realized recently how long it’s been since I have discussed, at length, the audio CD format with a client. I’m also willing to bet it’s been some time since you have actually considered the audio CD and what its advantages and disadvantages are, or at the very least, what else it can do besides play audio. Read more →

By Andrew Shapiro

DVD, CD-Rom, Audio CD, even web-based delivery; we’ve never had so many options to deliver high quality audio – visual information to our clients and consumers. It can sometimes be a bewildering process to choose between formats. In other cases people begin the conceptualization of a project only to realize, halfway through, that the medium they had in mind does not compliment the requirements of the project at hand. Read more →

By Andrew Shapiro

The high definition format wars have been over for more than a year now and those of us in the production and replication industries can finally breathe a sigh of relief. Or can we? At the end of the last holiday shopping season Sony reported somewhat disappointing sales numbers for their now Read more →

By Andrew Shapiro

Disc replication and packaging is often the last step in production process. Those of us who regularly work in replication are afforded a unique perspective on the origin and maturity of consumer and industrial video and audio products. Like a Monday morning quarterback we can Read more →

Since Audio CD duplication is a fairly common procedure (many of us do it regularly on our home PCs), it is easy to believe that Audio CD replication and duplication mean the same thing. In reality however, the two are as different as milk and buttermilk! Read more →

Videomaker Magazine chose iDEA MEDIA to manufacture their newest Tips & Tricks DVD line featuring Outdoor Videography, Field Audio, Lighting and Special Effects. Each DVD is loaded with tips, tricks, demonstrations and step-by-step examples to help you master these various elements of video production. Read more →

Flash memory storage is accelerating

In both the consumer and professional fields the demand for storage space continues to skyrocket, with the three key competing formats – removable optical, flash memory, and hard disk – battling it out on an ever-expanding landscape that continues to demand larger and larger storage capacities.

In the consumer arena, traditional optical media solutions such as CD and standard definition DVD are Read more →